Facebook Live

Launch Campaign

When Facebook Live was launched, people had some questions. What is this thing? When would I even use it?

To help with that, we introduced the product by showing the product itself, featuring moments we found happening on the platform.

And, well, this was happening...

This was DEFINITELY happening.

Yep.

Here's what that looked like out in the world:

Then, we taught people how to go live - showing that there are a lot of ways to go live, wherever we are.

Wherever. Together. Forever.

And here's how those looked out in the world: