To launch this new product, we had to answer a few important questions.
What is Facebook Live?
Why would I ever use it?


The first phase of the campaign introduced the product by showing the product itself,
featuring moments we found happening on the platform.


And, well, this was happening...

This was DEFINITELY happening.


Here's what that looked like out in the world:



The next phase of the campaign taught people how to go live -
and showed us that there are a lot of ways to go live, wherever we are.
Wherever. Together. Forever.

And here's how those looked out in the world: